The Challenge

Business Intelligence applications have increasingly become important tools in converting company data into compelling analytics and insight. Unfortunately, existing integrations of syndicated and downstream data rarely offer a view enriched by promotional information. Business Intelligence without promotional data, lacks the ability to quantify promotional effectiveness and the competitive pressures at the root of your most important metrics.

Whether you are an enterprise using a cloud-based Business Intelligence or company-specific solution, you should consider the following questions:

• What insight would competitive promotional data provide?
• How competitive am I in relation to my promotional landscape?
• What share of voice do I have in the local market and how does this translate to my most important metrics?
• How do different creative assets affect my results?
• What is the optimum brand assortment timing and strategy?

Business Intelligence Integration Using Discount Metrics Data

Discount Metrics serves as a dependable and reliable source of promotional, coupon, and product information. This information can easily be used in combination with existing business intelligence applications:

• Real-Time Promotions - Designed to facilitate immediate and reliable implementation of real-time promotional data into various business intelligence and consumer search applications. Promotional data is collected at the store level, within hours of publication, and includes all relevant item and pricing information for the products on sale each week. This data is further normalized into persistent category, retailer, and brand entities, through a proprietary system developed by Discount Metrics.
• Historical Promotion Archive - Accessed via a web interface, subscribers are given access to our comprehensive archive of historical promotions and images. This interface is powered by our real-time promotional data feeds; archived promotions are normalized into persistent category, retailer, and brand entities to facilitate easy comparison and integration with external data sources.
• Circular Image Search - Search and compare page and product images of both current and historical circulars. This search is especially useful for those subscribers who need to compare art assets, page layouts, or even entire circulars for a specific retailer or product.
• Custom Categorization Engine - Discount Metrics’ categorization engine provides a rule-based web interface to facilitate quick and easy augmentation of all promotional information. Meta-data, custom categories, or other attributes can quickly and easily be added with our categorization engine.
• Promotion & UPC Matching - By classifying promotions into multiple, highly-specific categories, Discount Metrics is able to map promotional data and Universal Product Codes in near real-time. Through UPC mapping, your promotional data can now be integrated with other sources of information to achieve a new level of insight and measurability.
• Coupon Intelligence - Discount Metrics Coupon Tracker allows you to proactively track and monitor the issuance of print and digital coupons. Both print and digital coupons are consolidated and normalized to save time, ensure comparability across providers, and offer an unrivaled perspective into the current coupon landscape.

Key Benefits

• Easy Integration Into Existing Systems - Discount Metrics offers a variety of different data feeds - all designed to minimize the usual complications of acquiring and integrating promotional data into your own IT infrastructure. Our data feeds allow you to get started within minutes, and achieve integration with existing Business Intelligence systems with minimal disruption.
• Flexible - Discount Metrics allows you to access, query, and transform our data feeds to suit specific requirements. We are capable of creating custom data feeds, allowing subscribers to tailor data feeds to individual applications and needs.
• Reliable - Data is generally available within hours of publication. Promotion data is provided at the store level and contains all essential details and images associated with the promotion. Careful attention is paid to the speed and accuracy of data collection.
• Customized - Discount Metrics’ Categorization Engine is designed to enable the normalization and categorization of all data in near-real time. By consolidating disparate information sources into a single, standardized format, Discount Metrics allows you to offload the work of data normalization and categorization.