The Challenge

As anyone who’s ever tried to work with data will tell you, data in its raw, unfiltered form is essentially meaningless. Work with just a few data sources, and you can easily become overwhelmed by the variation and inconsistency in data formats. This is especially true with promotional and coupon data where standardization is rare, and several products are often combined into a single listing.

The Discount Metrics Categorization Engine solves these problems by consolidating all promotional data sources into a single, standardized format. Export our cleaned and normalized data into any business application for comparison -- working with data across multiple sources has never been easier!

Custom Categorization Using Discount Metrics

The Categorization Engine is a web-based service that enables businesses, researchers, data analysts, and developers to easily process and normalize vast amounts of promotional data. Utilizing a collection of sophisticated algorithms, our engine quickly examines the data source, extracts meaningful information, and formats the data into an easily understandable, application-friendly format.

Designed to solve the problems of unstructured promotional data, Discount Metrics’ Categorization Engine is a highly scalable, flexible, and reliable data normalization solution that you can start using within minutes. You no longer need to set up, manage or scale your own data normalization systems and infrastructure. Using the Categorization Engine you can easily normalize and categorize as much or as little data as you want.

Functionality:

Discount Metrics’ Categorization Engine enables you to normalize and categorize your promotional data in real-time. By consolidating all promotion sources into a single, standardized format, Discount Metrics Categorization Engine allows you to offload the work of data normalization and categorization:

• Algorithmic Processing - Benefit from consistent and automatic application of rules and categories.
• Pre-Existing Rule Set - Leverage a pre-existing set of over 100 retail categories
• Classify Data On The Fly - Apply your own custom rules and categorization preferences.
• Metadata - Enrich promotions by annotating them with the custom metadata
• Data Export - Export cleaned data in standardized formats so that your data works quickly and easily with any business application.
• Consolidate Promotions Into a Single Data Point - Automatically consolidate similar or related promotions into a single entity. Users can customize how promotions are consolidated, thus creating a dataset that is tailored to their specific business needs.