The Challenge

Today, coupons remain popular with consumers who continue to sustain frugal shopping habits adopted during the most recent recessionary period and sluggish recovery. Responding to this popularity, marketers regularly distribute more than 300 billion coupons a year. However, despite the recent increases in popularity, adoption, and distribution of coupons, marketers continue to lack a real-time source of coupon information and insight.

When looking for a source of coupon information, consider the following questions:

• How comprehensive is the coverage of coupon data?
• Are regional differences captured in the data?
• Does the coupon data include both print and digital coupons?
• Is this data structured in a manner useful for my analysis?

Coupon Data Acquisition Using Discount Metrics

Discount Metrics monitors coupon and promotional vouchers to provide subscribers with immediate access to coupon data throughout the United States. Updated daily, coupon data is aggregated by both provider and manufacturer on a zipcode-level basis. Coupon information collected includes offer images, product and offer details, and geographical information (where available).

• Coupon Intelligence - Discount Metrics Coupon Tracker allows you to proactively track and monitor the issuance of print and digital coupons. Both print and digital coupons are consolidated and normalized to save time, ensure comparability across providers, and offer an unrivaled perspective into the current coupon landscape.

Key Benefits

• Easy to Use - Our software-as-a-service (SaaS) solution enables you to access our data from anywhere, anytime. No complicated and bulky software to install - just login to the Discount Metrics website and get instant access to our coupon database.
• Comprehensive Coupon Coverage - We monitor all major sources of coupons, including online providers, Sunday supplements (FSIs), direct manufacturer mail, on-package coupons, and tear-offs/peel-offs.
• Real Time Information - Coupon data is updated daily, ensuring that you always have an accurate and complete view of the coupon landscape.
• Regional Differences - Gain insight into coupon offer variations at the regional level. Coupon data is collected and grouped by zipcode to provide a birds-eye view of how different geographic areas are segmented and targeted.